Start with the enquiry journey
Find a service, confirm the area and try the contact route. Decide whether the page is suitable for someone who needs urgent help or a planned quote. Check the wording against how your business actually operates. A phone button is useful only if its number is right; a form is useful only if the information reaches someone who can respond.
Check the evidence and the unfinished work
Look for real photographs, accurate credentials and customer feedback you have permission to use. Do not tick an item because a placeholder occupies the right space. Unchecked items can become a practical improvement brief. The checklist keeps every item equally weighted because it has not been validated as a scoring model. Use judgement about which missing items matter most for your business.
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